Research

Artificial Intelligence, Innovation, Firm Adaptation

Jacobides, M. & Ma, M. (2025). "How Disruptive will Generative AI be? A Micro-Level Analysis of Evidence and Expectations." R&R at Strategic Management Journal

• Presentations: Berkeley Open Innovation Seminar 2024, Stanford HAI/Digital Economy Lab, AOM 2024, ETH Zürich,  Wharton AI and the Future of Work 2025, Stanford STVP, AOM 2025, Wharton Business & Generative AI Conference 2025

• Press Coverage: Fortune, Management Today, Think, CityAM, KJP, Personnel, EACA, IoD 

Jacobides, M. & Ma, M. (2025). "How Multi-Business Firms Realize Physical and Digital Synergies through Traditional vs Ecosystem-like Governance Modes: A Configurational Approach." London Business School Working Paper

• Presentations: AOM 2024, Strategic Management Society 2024, AOM 2025, Wharton

M. Ma & Jacobides, Ma M. (2024). "Where Has All the Generative AI Productivity Gone? Jagged Diffusion and Structural Pre-adaptation." London Business School Working Paper

• Presentations: USC AI in Management conference 2025, ISB AI & Strategy Consortium 2025 

Ma, M., Brahm, F., Sun, S. "Automation, Routines, and Organizational Frictions: Evidence from Self-Driving Logistics." Data analysis stage

Ma, M. & Vakili, K. "Generative AI and the Shifting Locus of Innovation: Start-ups, Incumbents, and the Consolidation of Programming Languages." Data collection stage (IEPC funded)

Jacobides, M., Ma M., & BCG Bruce Henderson Institute. "Generative AI and the Future Ecosystem of Knowledge Work: Modularity and Structural Pre-Adaptation." Data collection stage (Sponsored by BCG) 

Jacobides, M. & Ma M. "The Evolving Dynamics of Value Creation and Destruction within the Digitized Multi-Business Firm." Data analysis stage 

Jacobides, M. & Ma M., Trantopoulos K., & Vassalos V. (2024). "The Business Value of Gamification." California Management Review 

Jacobides, M. & Ma M. (2024). "Assessing the Expected Impact of Generative AI on the UK Competitive Landscape." Institute of Directors Policy Paper

Industrial and Corporate Change, Academy of Management