Research

Artificial Intelligence, Innovation, Firm Adaptation

Ma, M.D. (2026). "The System-Level Cost of AI Coordination."

• Presentations: Wharton WINDS 2026, MIT Business Implications of GenAI 2026, Columbia Business School ECDC 2026, UCL AI Plus Consortium 2026, Duke Strategy PhD Conference 2026, Wharton AI and the Future of Work Conference 2026, CCC 2026, Harvard Kennedy School BSPA 2026, EGOS Colloquium 2026, Academy of Management 2026

• Awards: Best Paper Proceedings (STR), Academy of Management 2026

Jacobides, M.G. & Ma, M.D. (2026). "What Are Generative AI's Competitive Implications? A Longitudinal Documentation of Director Expectations." Under Review

• Presentations: AOM 2024, Berkeley Open Innovation Seminar, Stanford Digital Economy Lab, Stanford MS&E, ETH Zürich, Wharton AI & the Future of Work Conference 2025, Wharton Business & Generative AI Conference 2025, ISB AI & Strategy Consortium 2025

• Press Coverage: Fortune, Management Today, Think, CityAM, KJP, Personnel, EACA, IoD 

Jacobides, M.G., Ma, M.D., Das, A., Langione, M., Iyer, S. (2025). "Generative AI and the Architecture of Knowledge Work: Repositioning, Reallocation, and New Entry." Under Review

Ma, M.D., Brahm, F., & Sun, S. (2025). "Measuring the Value of the Human in Human-in-the-Loop: Evidence from Self-Driving Logistics." London Business School Working Paper

Jacobides, M.G & Ma, M.D. (2025). "How Multi-Business Firms Realize Physical and Digital Synergies through Traditional vs Ecosystem-like Governance Modes: A Configurational Approach." London Business School Working Paper

• Presentations: AOM 2024, Strategic Management Society 2024, AOM 2025, Wharton

Ma, M.D. & Vakili, K. "Generative AI and the Shifting Locus of Innovation: Start-ups, Incumbents, and the Consolidation of Programming Languages." Data collection stage (IEPC funded)

Jacobides, M.G., Puntoni, S., & Ma, M.D. "Generative AI and Schumpeterian Competition: Shifting Logics in Technological Regimes." Data analysis stage

Ma, M.D. & Jacobides, M.G. "Where Has All the Generative AI Productivity Gone? Jagged Diffusion and Structural Pre-adaptation." Writing stage 

Jacobides, M. & Ma M.D. "The Evolving Dynamics of Value Creation and Destruction within the Digitized Multi-Business Firm." Data analysis stage 

Jacobides, M. & Ma M., Trantopoulos K., & Vassalos V. (2024). "The Business Value of Gamification." California Management Review 

Jacobides, M. & Ma M. (2024). "Assessing the Expected Impact of Generative AI on the UK Competitive Landscape." Institute of Directors Policy Paper

Industrial and Corporate Change, Academy of Management